I’m catching up on stuff from around the world of MX/SX today, after a few hard weeks of business travel. Ran across this post regarding SX chic extraordinarie Leticia Cline over at Blogandt. It’s a week old and not really news anymore, but it’s kinda funny. The upshot is Ms. Leticia – Playboy bunny, SX 30-second girl, RacerX Motocross Show cohost, etc. – appeared on Howard Stern. The folks at GNCC, who were considering using Leticia as part of their ’08 marketing campaign, decided to use someone else. Leticia’s appearance on Stern was a factor (probably not the only factor) in the decision. Barage of hateful e-mail ensues from Stern fans blasting the GNCC.
My opinion: Leticia is a professional hottie. We like hotties. Hotties and motorcycles are as inseparable as rock stars and genital herpes. But motorcycling is a family sport, right? That’s what we all say – great fun for the whole family. You meet the nicest people on a Honda. Yada yada yada. Hotties. Family. Hmm…
GNCC is entitled to pick whoever they want to promote their series. People get chosen, or not, for all kinds of reasons. And professional sports organizations have all kinds of behavior and morals clauses in their contracts with athletes. But Leticia is on the fast path for professional hotties. That path is inherently in conflict with the family-first image we often want to promote. So what do we do? These are really muddy waters…
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